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In recent years, there has been an explosion in the number of sources of information for the passenger and the way that it is presented.
For authorities, this is seen in part, as a means of achieving broader policy objectives such as increasing modal shift away from private car use and thereby easing congestion on the roads; as well as improving the environment. For bus operators, it is seen as a key part of improving the image of the public transport offer.
The result of the focus is that most bus operators are now providing real time data for customers. Indeed, from 2021 bus operators were required under the Bus Services Act 2017 to provide location data to the Bus Open Data Service (BODS) for the majority of their services. This presents a unique opportunity to ensure consistent provision of bus location data to customers.
With information being more available from more different sources in more different ways as companies innovate and find approaches to differentiate them from others, the opportunity for the passenger to see different information increases.
In this webinar we will look at the recent RTIG report on some of the different approaches to presenting information and why the information may be different.